This is not a guaranteed truth or a promise of a top position. These are my working theories, experiences, and procedures that make sense when creating websites focused on SEO, speed, and long-term discoverability.
It is certainly not enough to buy a template, quickly assemble a few sections, and expect a miracle. Getting a website to good positions usually means many hours of work, technical diligence, quality content, clean code, logical structure, and continuous improvement.
Search engines do not guarantee anyone a specific position. These are my opinions and practices that I believe make sense. The result always depends on the competition, website quality, content, domain authority, technical condition, time, and other factors.
An SSL certificate, indexing, canonical tags, redirects, status codes, semantics, speed, and clean HTML are, in my opinion, the foundation without which building SEO is very difficult.
Texts should not just be fluff for the sake of keywords. They should explain the topic, answer questions, and help people understand the problem.
Here I can say with the utmost uncertainty that it is a mistake to want a website for minimal money and expect immediate top positions. A high-quality SEO website usually requires a lot of work, testing, and adjustments.
These points certainly belong in the basic check of any website that wants to stand a chance in search engines. They might not be enough on their own, but if they are wrong, they can needlessly slow down the entire project.
Number one. The website should run over HTTPS, without certificate errors, mixed content, or unnecessary redirects between the HTTP and HTTPS versions.
Title, description, robots, canonical, Open Graph, and other header elements should make sense. For indexable pages, the robots tag should be set so it doesn't block the page.
I would mainly check 200, 301, 302, 404, 410, and unnecessary redirect chains. Pages crucial for SEO should not end up with errors or endless redirection.
Canonical helps clarify the preferred URL of a page. Google's explanation is here: Google Search Central – canonicalization. I have already come across a case where Rank Math failed to add link rel canonical to the website header even after checking the option.
Headings, sections, navigation, links, buttons, and content should be structured to make sense to people, browsers, and bots alike.
I would write alt texts based on the image content and page topic. Not as keyword spam, but as a description that helps understand both the image and the context.
Schema markup is structured data that helps search engines better understand web content. It is most often inserted as a hidden JSON-LD script into the header or body of the page. Visitors do not normally see it, but it can provide bots with more precise context about what the page represents. The official dictionary is at Schema.org.
A lot of people don't know about this data at all because it's not visible directly on the page. Yet, I wouldn't underestimate it. For services, articles, FAQs, breadcrumbs, businesses, products, or local sites, it can help search engines better understand the relationships between content, author, service, questions, and the entire website.
Basic designation of a specific page, its title, description, URL, and relationship to the entire website.
Suitable for service pages, where you can describe the name of the service, provider, area of operation, offer, and target group.
Applicable for frequently asked questions and answers, provided the page actually contains an FAQ section visible to visitors.
Helps describe the breadcrumb navigation and the relationship of the page to higher website levels.
Makes sense for articles, tutorials, and content pages where you can mark the author, heading, description, and main page of the article.
Can make sense for local businesses, branches, services, address, opening hours, and contacts.
Many websites are slow not because they can't be optimized, but because they are built clumsily from the start. Some templates, builders, or all-in-one packages add unnecessary scripts, styles, queries, animations, and elements that a specific website doesn't need at all.
I don't want to claim that every template is bad. I would just be careful with a website aiming for performance and SEO, checking whether a heavy DOM or redundant code is created just for the sake of quick assembly.
The hosting itself is also often underestimated. A website can have well-written code, optimized images, and a clean structure, but if it runs on slow or overloaded hosting, the result can easily degrade. I'm not saying every cheap hosting is automatically bad, but for a website that is supposed to make money or fight for top positions, I wouldn't underestimate server performance.
Website speed is not just about a score in a tool. It is also about how fast the server responds, how it handles uncached pages, database queries, administration, traffic, forms, or dynamic content. If a website loads slowly without cache, the problem might not just be in the page layout, but also in the hosting, database, or the way requests are processed.
A slow initial server response can slow down the entire website before images, CSS, or JavaScript even come into play.
For WordPress, e-shops, catalogs, or admin panels, database performance can have a major impact, especially on uncached pages.
Caching helps, but it shouldn't cover up a poor foundation. If a website is extremely slow without cache, I would look into why.
With cheap shared hosting, performance can fluctuate based on server load, neighboring websites, and provider limits.
Forms, filters, catalogs, searches, shopping carts, or administrations often cannot be resolved by static caching alone.
I don't look at hosting as the sole SEO factor, but as a technical foundation that can affect speed, stability, and user experience.
It is not enough to write a long page just to have a lot of text. Content should be educational, specific, unique, and directly linked to the topic of the page. It should answer questions, explain context, and help the visitor make a decision.
Each page should have a clear purpose, a main topic, related subtopics, and a logical connection to other pages on the website.
When text just repeats keywords without adding value, it doesn't leave a good impression on people, nor does it help the website's long-term performance.
File names, alt texts, surrounding text, and the page topic should be related. An image should not be just a meaningless decoration.
For competitive topics, I believe a single page is not enough. It is often necessary to build a topical cluster, internal links, and other supporting content over the long term. Therefore, telling a web developer to create a website that should immediately rank in the top positions is far beyond the realm of reality.
Google states that there is no minimum or ideal word count for good search rankings. Word count alone is not a ranking factor. A page with 300 words can be better than a page with 3,000 words if it better answers what the visitor is looking for.
Instead of chasing word counts, I would focus on whether the page truly covers the topic, answers visitors' questions, contains useful information, and helps the user achieve their goal. If a topic requires 300 words, there is no reason to write 1,500. If it requires 3,000 words, there is no point in shortening it to 500.
Long-form content can work very well, but not simply because it is long. It works when it provides more relevant information, better explanations of the problem, more examples, and greater value for the visitor.
When someone sells pizza, in my opinion, it is not enough to just write "best pizza in town". It makes much more sense to describe the types of pizza, ingredients, dough, tomato base, cheeses, allergens, sizes, delivery, preparation time, customization options, spiciness, vegetarian options, or recommendations for specific tastes. Such content can be useful to a human while naturally covering the topic.
I would think the same way for other industries. A page should answer the customer's actual questions, not just repeat generic phrases. If a visitor is searching for something, they should find a specific answer, comparison, explanation, process, examples, conditions, price, or a clear next step on the page.
Not just the name, but also ingredients/composition, usage, variations, differences, advantages, limitations, suitability, and practical information.
What do people deal with before ordering, purchasing, or making an inquiry? In my opinion, these very answers should be right on the page.
Shipping, availability, deadlines, materials, composition, allergens, maintenance, service process, warranties, or common issues.
When content is truly detailed and relevant, keywords often appear naturally without forced repetition.
The page should lead to the next step: order, call, request a quote, book, view pricing, or navigate to a related service.
When someone is reading about a specific pizza, service, or product, it makes sense to link to the price list, ordering, delivery, ingredients, or a related offer.
Instead of a generic page with a few sentences, I would create content around specific pizzas, ingredients, dough, sauces, allergens, sizes, delivery, location, recommendations for kids, vegetarian options, spicy options, and FAQs. Along with clear buttons like order pizza, view menu, call, check delivery, or view special offers.
This doesn't mean these things can never work. I just personally don't have such a good experience with them, or I wouldn't consider them the best foundation for a website aiming for long-term search results.
Tools can help, but I wouldn't take them as absolute truth. Some outputs can be inaccurate, taken out of context, or focused only on a partial metric.
Speed tools are useful, but in my opinion, it is also important to understand why the website is slow, what is loading, and how the page is built.
When someone builds an entire website on a heavy multi-purpose template and expects top results, I would be cautious. A template can be a quick way to get a design, but not always to get a high-quality technical foundation.
AI can help, but a person must understand what is being created. Anyone who cannot recognize bad architecture, a security issue, unnecessary queries, or broken semantics can easily damage their website.
I might be wrong, but if someone offers a standard brochure website purely in React without server-side rendering or static generation, I wouldn't automatically expect the best SEO foundation from it.
In my opinion, you cannot ask for a minimal budget, minimal time, and at the same time expect top positions in a competitive market. A quality website and SEO require work.
This is my personal opinion and experience, not a guaranteed truth. When I see offers like "we will place 300 backlinks", "1000 links in a week", or similar packages, I would be very cautious. Often these can be links from websites that exist mainly to sell links, not for real visitors.
I have no proof that a specific package like this will always cause a penalty. However, if I remember correctly, Google has long been addressing manipulative link building and link schemes. Therefore, I wouldn't count on mass-purchased links automatically helping. In the best-case scenario, they might be completely useless; in the worst-case scenario, I believe they can even harm the website.
Personally, I would rather get a single link from a relevant website that is truly related to the topic than hundreds of links from questionable directories, blog farms, or sites created solely to sell backlinks.
I do not have access to any internal Google data or proof that a specific backlink will lead to better or worse rankings. I take this as a practical caution. When it comes to links, I would always mainly address relevance, website quality, naturalness, and whether the link would make sense even without SEO.
Check your "Website Authority"For content and presentation websites, it makes sense to me that important content is available in HTML right when the page loads. Therefore, I would be careful with solutions where the main content is assembled later in the browser via JavaScript without a clear SEO strategy.
In my opinion, correct links, buttons, labels, contrast, heading structure, alt texts, and keyboard accessibility help not only people but also the overall quality of the website. An accessible website is often also better structured.
In my opinion, one good page is not enough if the entire website doesn't make sense. Logical internal linking, topical continuity, reasonable external links to authoritative sources, and a structure that guides the visitor from a general topic to a specific solution are crucial.
Pages should link to each other naturally based on the topic. Not randomly, but in a way that both humans and bots understand the context.
From time to time, it may make sense to link to a quality external source, documentation, or an authoritative explanation of a term.
For larger topics, I would create multiple related pages instead of a single general page lacking depth.
I would name images based on the website's topic, the image content, and the page context. Not randomly like IMG_1234.jpg.
Google Search Console is a free tool by Google that allows you to monitor your website's performance in search results. It shows, for example, page indexing, search queries, positions, clicks, technical issues, sitemaps, or information on how Google actually sees your website.
It is one of the most important tools for website owners. Many people deal with various SEO plugins, online analyzers, and paid tools, yet they completely fail to check data directly from Google. However, it is the Search Console that shows information straight from the source.
You can verify which pages are indexed and which, on the other hand, Google has not included in the index.
You can find out what queries the website appears for and which pages drive traffic from Google.
Search Console shows average positions, total impressions, and the number of clicks from search results.
You can add a sitemap and monitor whether Google is correctly finding all important pages.
The tool warns about issues with indexing, mobile usability, security, or URL availability.
For every page, you can check if it is indexed and how Google currently evaluates it.
Personally, after creating a new important page, I usually take a few simple steps. It doesn't automatically mean better positions, but it definitely makes it easier for Google to discover the new content.
After clicking "Request Indexing", the page usually does not appear in search immediately. Google puts the URL into a queue and processes it afterwards.
From my own experience, Google Search Console usually allows me to request about 10 URL indexings per day. I am not saying it is an official Google limit, as I haven't researched it yet. It is just my personal experience from using Search Console.
In my opinion, Google Search Console is one of the most important tools for every website owner. It doesn't show third-party estimates or opinions, but information directly from Google. This makes it much easier to understand how Google sees the website, which pages work, and where potential problems lie.
Most people focus on content, keywords, or website speed, but no one looks at SEO from a website security perspective. Yet, a single website hack is all it takes to wipe out months of work—and worse, those months of work might have ended up causing actual harm. You wipe away a tear, shake off the initial shock, and dive into the next phase, which needlessly consumes hours and hours of your time.
There is nothing worse than your online business card being linked to hundreds of thousands of links leading to online casinos, shady e-shops, cryptocurrency scams, or spam sites.
Cleaning up after a website hack is often much more labor-intensive than prevention. Deleting a few files is not enough. You need to find the root cause, as the issue could lie within the website itself, a plugin, theme, administration, server, hosting, file permissions, database, or login credentials. Only then does it make sense to clean the malicious code, check redirects, the sitemap, indexed spam URLs, and address what Google has already managed to find.
So not only do you temporarily ruin your online presence, but it will also cost you extra money for no good reason.
Did you know that poorly secured forms are one of the common paths attackers try to exploit?
Inquire about a web formA hacked website can generate nonsensical URLs, which may then start appearing in the Google index.
An attacker can redirect visitors or bots to third-party pages, ads, scams, or infected content.
Hacked websites may display a security warning, discouraging visitors even before they open the page.
If you don't want to handle updates, backups, security, error checking, technical maintenance, and the risk of an infected website yourself, I can help you with that as part of my website management services.
I want website managementI believe that a good SEO website consists of tech layout, speed, clean code, semantics, accessibility, relevant content, proper indexing, internal linking, and long-term effort. None of these alone guarantees top positions, but together they build a much healthier foundation than a quickly bought template put together by a cheap web developer without a strategy.
Let me know what you want to sell or present on your website. I will look into the topic, competition, structure, content, and technical solution, and design the website to give it the best possible foundation for long-term visibility.
The foundation is a technically well-built website, loading speed, quality content, correct indexing, internal linking, a clear structure, working with search intent, and continuous monitoring in Google Search Console.
It is not about a single factor. Search results are influenced by a combination of content relevance, technical health of the website, speed, indexing, website structure, internal links, trustworthiness, and competition in the given field.
Top positions cannot simply be guaranteed. It makes sense to start with a proper website structure, content based on what people are actually searching for, technical SEO, fast loading, quality internal linking, and long-term expansion of relevant content.
It depends on the competition, domain age, website quality, content, technical state, and the amount of work. Some changes can be seen quickly, but for competitive topics, results often take months to build.
Both are important. Technical SEO helps search engines crawl and understand the website correctly, but without quality content that answers real people's queries, there is often nothing to display in good positions.
Google does not evaluate a page based on whether it has 500 or 900 words. It is more important whether the content matches the search intent, covers the topic well enough, and brings useful information to the visitor.
Yes. Google Search Console shows how Google sees the website, which pages are indexed, what queries they appear for, what clicks they get, and whether the website has problems with indexing, the sitemap, or its technical state.
Website speed affects user experience and the technical quality of the page. A slow website can impair user interaction, increase visitor bounce rates, and in dynamic websites, it often indicates a deeper problem in the code, hosting, or database.
Links between websites can still play a role, but their quality, relevance, and naturalness are key. I would not consider bulk packages of questionable backlinks a safe path to long-term SEO.
Yes. A compromised website can generate spam URLs, malicious redirects, fraudulent content, or security warnings. Subsequent website cleanup and removing issues from the index can take hours or even days of work.
Tell me what kind of website or application you need to create.
Submitting any form does not commit you to anything. It is used only for a non-binding inquiry.
Before starting a website project, it is useful to have clarity about materials, WordPress, cookies and tracking.
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